Even though installing vehicle graphics on a company car, van, or truck is one of the best decisions you can make for your business, owners and marketing teams often need convincing. They’re unsure if it will attract business, or they worry it will cost too much. Maybe they think no one would even see the graphics. But, when vehicle graphics are done right, they give a company an air of competence and professionalism, increasing brand confidence from both current and potential customers.
For example, let’s say you’ve hired a company to install a backyard pool. When an employee pulls into your driveway, their car is plain and unbranded. There’s no mention of the pool company and no mention of the services offered. How do you even know this person is from the company you hired? Instead of feeling confident and excited about your new pool, you are skeptical and uneasy.
Graphics Output designed custom vehicle graphics for Hillside Pools in 2016. We worked with the company on the design, which matches Hillside’s showroom, and now, all their vehicles have branded wraps.
Graphics Output installed partial wraps on service vehicles for Hillside Pools.
Now, its truck design matches its retail store.
“The visual interest and brand promotion these decals provide has vastly improved the awareness about and perception of our company in the community,” Hillside Pool co-owner Chris Hill says. “Our fleet of trucks is an effective and inexpensive form of advertising. We hear all the time, ‘I saw your truck the other day!’”
Recently, Graphics Output worked with The League, which provides and promotes opportunities to empower those with disabilities. They opted for a spot decal, which can be a great alternative to a full vehicle wrap.
Graphics Output recently added spot decals to a company vehicle for The League in Fort Wayne.
“These guys are so great,” says Carla Williams, a League home health care assistant. “They treated me like family.”
An incredibly affordable option
One of the most common questions about a vehicle graphic is, “Is it affordable?” If you have any marketing budget at all, the answer is a resounding “yes” because every vehicle you wrap can exponentially increase the reach of your brand. Even if you have the funds to wrap just one vehicle, that can make a huge difference. Just be sure to wrap the most driven and prominent one.
Let’s calculate the CPM for what that might cost. A CPM, or cost per mile, represents a client’s cost for one thousand views:
- An average vehicle is seen 30,000 to 70,000 times a day. For the case of this example, let’s take the average and assume your vehicle will be seen 50,000 times a day. Over five years, that vehicle will be seen a whopping 91,250,000 times. (Source: Geopath)
- The average price for a full vehicle wrap, including installation, is $3,000 (partial wraps and spot decals run less).
- That means, over a five-year run, you’ve paid about 0.00003 cents per view. To pay a full penny, your car has been seen more than 30,000 times.
Now compare those numbers to the cost of a billboard:
- According to the Outdoor Advertising Association of America, the average billboard ad is seen 100,000 times per month.
- The average billboard costs $1,000.
- That means, over a five-year run, or 6 million views, you’d pay 0.00017 cents per view. It may not sound like a lot, but that’s more than 450 percent more per view than you’d pay for the vehicle wrap.
Graphics Output designed Ivy Tech Community College’s student food truck,
Grasshopper, using Ivy Tech colors with a fun design for eye-catching visuals.
Get even more mileage out of your wrapped vehicles
There are more ways than simply driving about to assure your wrapped vehicles get seen:
- Take photos and videos of your vehicle, and post them to social media. Use them in print advertisements. Add photos to your website.
- Take your wrapped vehicles to events. The more people, the better! In addition to work-related travel, think about non-professional gatherings, like a Little League game or festival.
- Park your vehicle in a prominent spot, such as at a busy intersection instead of near your store’s entrance or on the street instead of inside a parking garage.
Graphics Output has the capacity to wrap large vehicles in-house.
Ready to wrap?
Whether you’re interested in a full wrap or spot decals, for one vehicle or an entire fleet, the sales staff at Graphics Output is happy to discuss your options to find what fits your needs and budget.
We have downloadable PDFs available for reference on different types of coverage wraps for both cars and vans.