A24 Gave The Backrooms To AI? | Google Put $75M Into A24. Should Creatives Panic? Club Brugge - Stvv [OpczE6nppuk]

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Google just put $75M into A24, the studio behind hits like The Backrooms, and a chunk of the creative world is losing its mind over it. In this Watercooler segment, the Chain Reactions crew breaks down what the deal actually signals and whether the panic is warranted.

Host Arnav lays out the backlash, including the A24-camp sentiment that if you could press a button to make AI disappear, you should. Blake pushes back hard, arguing this rhymes with every technology panic before it: Tron got frozen out of the Oscars for using computers, Toy Story looked like the end of "real" animation, and both became their own categories within a sciopero 15 maggio 2026 decade. His take is that real creatives learn the tool or get left behind, and that AI unlocks "vibe creation" the same way vibe coding and vibe marketing reshaped their fields.

Polina brings the counterweight nobody else is naming: she loves having Higgsfield, Fal, and custom 3D at her fingertips, and she's uneasy that it all funnels aaron rodgers spend toward a handful of credit providers, eroding the older democratization of talent and taste leaving art direction as the one skill that still compounds.

Then the operator read on the deal's fine print: the no-data-scraping commitment, the "AI-assisted, not replacement" framing, and why the OpenAIDisney partnership that fell apart is the cautionary tale here. It closes on the uncomfortable truth underneath the layoffs-then-rehires hype cycle sometimes the AI story is really just a quarter-end story for investors.

CHAPTERS

00:00 Google's $75M into A24 and the creative backlash

00:40 Blake's case: Tron, Toy Story & every tech panic before this

03:17 Polina's counter: creativity at your fingertips, but who owns the credits?

04:31 The fine print: no scraping, "assisted not replacement," the Disney precedent

05:41 The hype cycle, layoffs, and appeasing investors

This is a segment from Chain Reactions, bce tassi the live marketing talk show from Myosin, built by operators for operators. New episode every two weeks.

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