Leave your feedback Share Copy URL https://gographicsoutput.com/video/Rr1LUEdn6ze.html Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ [GpcYW2PIHXx] Health Updated on August 09, 2026 EDT — Published on August 09, 2026 EDT Costco’s CEO Ron Vachris sat down with The Wall Street Journal to discuss how its $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands. Vachris touches on why Costco has such strong employee retention, the ‘Costco guys,’ why their private label brand has had success over other retail giants like Walmart and Target and more. Chapters: 0:00 Becoming CEO after 42 years 1:00 Employee retention and Costco’s culture 1:44 Brand affinity and Kirkland’s role 3:03 Kirkland prices and suppliers 4:15 Process of creating a Kirkland product 6:14 Kirkland products that have struggled 6:51 Kirkland’s future Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ #Costco #Kirkland #WSJ ZbUxTDD56E7 SP4ayFvuKsq 04s6S9PsSrH hIUQyB9fUOj bDmxQ7yXnfX rJsFqa5GqQK f3agb6XtV2p l8hsJcl2enA
Costco’s CEO Ron Vachris sat down with The Wall Street Journal to discuss how its $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands. Vachris touches on why Costco has such strong employee retention, the ‘Costco guys,’ why their private label brand has had success over other retail giants like Walmart and Target and more. Chapters: 0:00 Becoming CEO after 42 years 1:00 Employee retention and Costco’s culture 1:44 Brand affinity and Kirkland’s role 3:03 Kirkland prices and suppliers 4:15 Process of creating a Kirkland product 6:14 Kirkland products that have struggled 6:51 Kirkland’s future Costco CEO Breaks Down How a Kirkland Product Gets Made | WSJ #Costco #Kirkland #WSJ ZbUxTDD56E7 SP4ayFvuKsq 04s6S9PsSrH hIUQyB9fUOj bDmxQ7yXnfX rJsFqa5GqQK f3agb6XtV2p l8hsJcl2enA