Meet The Teacher Who Wakes Up At 3:30 AM For His Labubu Business [dNOQPDYLHlD]

Bay Area teacher Ellis Stephens makes thousands of dollars a month customizing Labubu plush toys. Fueled by Pop Mart’s blind-box collectibles craze, the Labubu resale market has exploded worldwide, with rare figures selling for as much as $30,000 each. Pop Mart is now worth more than Mattel and Hasbro combined. The toys are also popular with celebrities, including professional tennis player Naomi Osaka, who carried one in her bag at the 2025 US Open. But some fear the Labubu craze could collapse like the Beanie Babies bubble. For more on Ellis' work: Check out the slideshow version of this video: 00:00 - Intro 01:35 - How Ellis Tattoos Big Into Energy Labubu 02:44 - Hardest Part of Tattooing Labubu 03:16 - How Many Labubus Ellis Sells 03:35 - Ellis’ Coolest Labubu Designs 04:14 - The History of Labubu and Kasing Lung 04:36 - How Blind Boxes Work 05:26 - Rise of Pop Mart’s Labubu 06:15 - Pop Mart vs. Mattel and Hasbro 06:20 - Labubus vs. Beanie Babies? 08:02 - Labubu Celebrity Fashion 08:45 - Labubu Resell Market 09:59 - How a Reseller Makes $24k Reselling Labubus 10:30 - The Rise of Lafufus 11:13 - China Lafufu Crackdown 12:42 - Is Labubu Just Another Toy Fad? 13:28 - End Credits ------------------------------------------------------ #kawaii #labubu #popmart #collectibles #bigbusiness WATCH MORE BIG BUSINESS VIDEOS: Inside An $80 Million Private Jet Inside The $6 Billion US Ammo Surge To Arm Ukraine The Rise And Fall Of The American Diner Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter: Business Insider on Snapchat: Business Insider on TikTok: Meet The Teacher Who Wakes Up At 3:30 AM For His Labubu Business | Big Business | Business Insider

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