Alaska Airlines Project Borealis | A New Model for Adaptive Reuse [M2bKnrw6wCl]

From the outside, you’d never guess what’s happening inside. As organizations look to reduce costs, minimize waste and accelerate project delivery, adaptive reuse emerges as a powerful alternative to new construction. That's the story behind Alaska Airlines' new Global Training Center. By reusing much of an existing 1990s-era office building, NBBJ and Alaska Airlines saved approximately $100 million compared to a new build while transforming a dated workplace into a hospitality-driven environment that supports learning, connection and future growth. In this video, Alaska Airlines' Teri Sato and Cassie Valkenaar share how the project reflects the company's values of safety, integrity, hospitality and performance—and why its making a lasting impact on the people who train and work there every day.