Leave your feedback Share Copy URL https://gographicsoutput.com/video/OgXkXFUGqPy.html Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter Stick Season hits the Triangle: Noah Kahan helps boost Wake County small businesses [GBRg6A8Raia] Health Updated on August 06, 2026 EDT — Published on August 06, 2026 EDT Barrett Heidtbrink stood in line outside of Bellow Butcher Co. in downtown Wendell on Saturday morning. Like many of the people around him, he was in town to see Vermont singer-songwriter Noah Kahan play a sold-out show at Raleigh's Carter-Finley Stadium. Throughout his "The Great Divide" tour, Kahan has partnered with local businesses to sell exclusive merch and themed menu items, as well as to raise money for his mental health non-profit, The Busyhead Project. That partnership is what brought Heidtbrink to Wendell – a town he said he would have never visited otherwise. Originally from Killeen, Texas, Heidtbrink said he never even heard of the town before showing up. "It's awesome to see an artist like him not pairing with some big brand like Burger King or Taco Bell or anything like that," Heidtbrink said. "It's awesome to see that an artist is wanting to help bring business to local communities that actually need the business." Over the weekend, Kahan's team partnered with six different businesses throughout the Triangle. In downtown Wendell alone, hundreds of people walked between Daughter's Soft Serve, Bellow Butcher Co. and Parallax Coffee Lab. Some donned Kahan merch, others carried themed drinks. Full story here: nbCIlud29zP w9oU6ALDc2W xoMSfNC87kr lw2XH0Iei6M 5LWNYGXBjZY W6TSlNG1dpH
Barrett Heidtbrink stood in line outside of Bellow Butcher Co. in downtown Wendell on Saturday morning. Like many of the people around him, he was in town to see Vermont singer-songwriter Noah Kahan play a sold-out show at Raleigh's Carter-Finley Stadium. Throughout his "The Great Divide" tour, Kahan has partnered with local businesses to sell exclusive merch and themed menu items, as well as to raise money for his mental health non-profit, The Busyhead Project. That partnership is what brought Heidtbrink to Wendell – a town he said he would have never visited otherwise. Originally from Killeen, Texas, Heidtbrink said he never even heard of the town before showing up. "It's awesome to see an artist like him not pairing with some big brand like Burger King or Taco Bell or anything like that," Heidtbrink said. "It's awesome to see that an artist is wanting to help bring business to local communities that actually need the business." Over the weekend, Kahan's team partnered with six different businesses throughout the Triangle. In downtown Wendell alone, hundreds of people walked between Daughter's Soft Serve, Bellow Butcher Co. and Parallax Coffee Lab. Some donned Kahan merch, others carried themed drinks. Full story here: nbCIlud29zP w9oU6ALDc2W xoMSfNC87kr lw2XH0Iei6M 5LWNYGXBjZY W6TSlNG1dpH