The New Jeep Wrangler and Ford Bronco Rival? news automobile offroad hyundai jeep bronco [S69inujafXH]

Health Updated on August 09, 2026 EDT — Published on August 09, 2026 EDT

Hyundai is showing off its bold new Boulder SUV concept. Clearly taking aim at the Ford Bronco and Jeep Wrangler, this body-on-frame SUV is meant to be a preview of the Korean giant's new pickup truck coming in 2030. Do you think they have what it takes to tackle America's truck market?